Oracle Cloud Transforms NGA HR Marketing

Success Story

Oracle Cloud Transforms NGA HR Marketing

One such campaign involved the promotion of webinars among senior HR, IT, and payroll professionals from 11 countries. Results were enhanced significantly with the use of language localization, lead scoring and A/B testing.

NGA HR administer and reward 6 million customer employees across more than 100 countries. The marketing department is tasked with executing effective international campaigns within this enormous and diverse customer base.

Challenges:

A campaign entitled “Digital HR success in 4 easy steps”, involved the promotion of four webinars among senior HR, IT, and payroll professionals from 11 countries across the globe.

  • The campaign needed to engage audiences in four distinct languages
  • The campaign had to go live in every country simultaneously
  • Complexity of the EMEA market added to language barriers at play
  • A solution was needed to localize and translate content for subsequent campaigns

 Solutions:

  • Oracle Eloqua Marketing Automation
  • Emails in local languages to leads qualified with Oracle Eloqua’s lead scoring system
  • Landing pages for the webinars were mapped and designed around the core themes
  • An in-house marketing shared service center assisted field marketing

To read how they achieved this, the impressive results and to download the case study, please click here

Posted by: Oracle Corp

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